Using WhatsApp for business

WhatsApp , a popular chat app, is also putting in effort to make money beyond targeted ads. The massively popular messaging app has over two billion active users. Most businesses want to reach this mammoth audience. For business use, WhatsApp…

Successful Brands on Pinterest

According to research, about 40% of companies have stated that Pinterest has generated a higher return on their investment, which makes the platform, not just a place where people can find recipes or wedding décor ideas, but a place where…

Tips for Small Businesses

Beginning a business is challenging and exciting and is marked by growth, achievement, and setbacks. A lot of people want to start businesses which are small but manageable. Each small business needs to have their own strategies, as they have…

Multicultural Public Relations

According to studies, the fastest-growing segment of the US consumer base is multicultural consumers that come from different ethnic backgrounds. Companies that would like to start utilizing multicultural PR or marketing campaigns to their advantage, as that’s the best way…

Boosting Brands on TikTok

Currently, TikTok is one of the fastest-growing social media apps, with over 1 billion monthly active users and 3 billion installs. The social media platform also became the most downloaded app last year, with 656 million downloads around the world.…

What is Data-Driven Public Relations?

PR professionals have long been averse to incorporating numbers and analytics into their work. In fact, many PR professionals believe that communications should be just about relationships and storytelling, not about data. The problem with this is that in today’s…