Over the last decade, social media platforms have evolved to the point where they’ve become a major marketing opportunity for companies, with big brands investing millions of dollars to promote their content on those channels. However, in the last few…

The right LinkedIn profile can make a brand on the platform. LinkedIn is one of the biggest professional networking tools in the world and can be used to find jobs, improve professional relationships, hire employees, and showcase brands. A complete…

Companies that are looking to effectively develop their video content marketing campaigns might think that simply using their phone’s camera can be sufficient since phone cameras have evolved plenty in the last decade. However, this isn’t quite the case. When…

Media relations is an important thing to consider during a PR emergency. It is extremely important to establish relationships with local media agencies so that they can provide people with information when they need it most, particularly during a crisis.…