Importance of a PR Calendar

According to research, companies that tend to organize their promotional efforts have higher rates of achieving success with those efforts. That means companies that want to invest in public relations efforts need to create a public relations calendar first. This…

Personalization of Marketing Emails

Personalization or using content that makes it appear as though the message was created specifically for a particular recipient is a great way to connect with recipients and to keep them engaged. Personalization also leads to positive results as sending…

Essential E-commerce SEO

The process of making an e-commerce website appear in search results to potential consumers is what e-commerce SEO entails. With an optimized website for search, e-commerce businesses are a lot more likely to rank higher in search engine results pages…

Top Strategies for TikTok Ads

To create successful advertising campaigns on TikTok, companies need to utilize data and creativity, as well as the targeting features from the platform itself. There are a few different ways that companies can use all of those elements, but together,…