Understanding the Complexities of Fintech

financial technology

The pandemic has fueled significant growth and investment in the fintech industry. The rapid expansion of fintech companies, however, is accompanied by various challenges that require attention for continued success. Nevertheless, the industry is complex and offers a plethora of…

Building Brand Loyalty as a Clean Brand 

customer shopping at a sustainable store

In today’s world, shared values and emotional connections play a significant role in shaping brand loyalty. As consumers become increasingly concerned about issues like climate change and social justice, they are realizing the impact their purchasing decisions can have. Research…