Category Matt Caiola 5WPR

Personalization of Marketing Emails

Personalization or using content that makes it appear as though the message was created specifically for a particular recipient is a great way to connect with recipients and to keep them engaged. Personalization also leads to positive results as sending…

Top Strategies for TikTok Ads

To create successful advertising campaigns on TikTok, companies need to utilize data and creativity, as well as the targeting features from the platform itself. There are a few different ways that companies can use all of those elements, but together,…

Automation in Customer Support

Customers these days tend to be quite picky, especially in terms of making purchasing decisions, and they’re right to do that. Above all, most customers expect outstanding customer service and customer support throughout the entirety of the buying journey. However,…

Using WhatsApp for business

WhatsApp , a popular chat app, is also putting in effort to make money beyond targeted ads. The massively popular messaging app has over two billion active users. Most businesses want to reach this mammoth audience. For business use, WhatsApp…

Successful Brands on Pinterest

According to research, about 40% of companies have stated that Pinterest has generated a higher return on their investment, which makes the platform, not just a place where people can find recipes or wedding décor ideas, but a place where…