Category Matt Caiola 5WPR

Vertical SaaS is a new type of software-as-a-service that is transforming the way businesses operate. It’s also known as industry-specific SaaS or “verticals.” This software is designed to meet the unique needs of specific industries or vertical markets. What is…

Finance companies manage the financial resources of individuals and businesses. Trust is key in this relationship. Customers trust finance companies with their sensitive financial information, investments, and loans. Open communication is crucial for finance companies to build consumer trust, encourage…

Internal corporate communications are crucial for an organization’s success. Unfortunately, it is often neglected in favor of external communication efforts. This is a mistake. Companies should not overlook internal corporate communications for a few important reasons. Boosting Employee Engagement and…

Silicon Valley Bank (SVB) recently collapsed and its failure is likely going to be felt all across the tech industry. This bank failure is the biggest one since the financial crisis in 2008. Before its failure, SVB was a core…

ESG (Environmental, Social, and Governance) factors are becoming increasingly important to companies as consumers become more conscious of their impact. Companies must audit ESG efforts, and have a plan to communicate ESG assurance practices to customers. Doing so is key…

In today’s world, trust is essential when it comes to financing products from unfamiliar brands. This is due to the high-profile data breaches and cyber-attacks that often happen. To establish credibility and ease customer concerns about security in finance, companies…

What is SXSW? South by Southwest (SXSW) is a major annual conference and festival held in Austin, Texas. It covers topics ranging from music, film, and interactive media. It’s a significant event for brands to showcase their products, services, and…

Choosing the right smartphone store to launch an app on can be a critical decision that can ultimately influence the apps success. Smartphones and mobile apps have skyrocketed in popularity over the last decade, increasing competition.These days, companies have many…

Launching a brand internationally usually means a company will have to prepare to expand into other markets. That doesn’t just mean starting to distribute its solutions to other parts of the world. What it means is creating marketing materials that…

The digital revolution for businesses has only been accelerated since the pandemic, as many companies were forced to rely on digital technology to manage their daily activities and tasks. Though a progression technologically, a shift towards digital systems has opened…