Category Matt Caiola 5WPR

When it comes to email marketing what works for one business might not work for another. There is plenty of competition in the inbox and on the internet and there is limited opportunity to catch and keep a recipient’s attention.…

To utilize personalization efforts at a larger scale, companies have to invest in machine learning and artificial intelligence to be able to engage with potential customers. Right now, intelligent assistants like chatbots are the leading tools in consumer interactions, however,…

The buying journey is all the stages that potential customers have to go through before they can decide to make a purchase from a business. This buying journey is used by companies to help market and sell to the target…

Personalization or using content that makes it appear as though the message was created specifically for a particular recipient is a great way to connect with recipients and to keep them engaged. Personalization also leads to positive results as sending…

Email newsletters are sent to subscribers so that they are informed  about the updates and latest news of a business. Email newsletters are a great way to share relevant content with email subscribers. They are different from promotional emails and…

To create successful advertising campaigns on TikTok, companies need to utilize data and creativity, as well as the targeting features from the platform itself. There are a few different ways that companies can use all of those elements, but together,…

Plenty of business owners understand the importance and benefits of video content for their marketing efforts, yet many avoid it simply because they’re not confident appearing in front of a camera. Fortunately, there are a couple of ways that any…

Customers these days tend to be quite picky, especially in terms of making purchasing decisions, and they’re right to do that. Above all, most customers expect outstanding customer service and customer support throughout the entirety of the buying journey. However,…

WhatsApp , a popular chat app, is also putting in effort to make money beyond targeted ads. The massively popular messaging app has over two billion active users. Most businesses want to reach this mammoth audience. For business use, WhatsApp…

According to research, about 40% of companies have stated that Pinterest has generated a higher return on their investment, which makes the platform, not just a place where people can find recipes or wedding décor ideas, but a place where…