These days, more customers have started making purchases in the digital space compared to ever before, which means companies need to work really hard if they want to get noticed in this crowded market.
However, plenty of times, businesses don’t have budgets that are big enough for expensive advertising or marketing campaigns.
Fortunately, that doesn’t mean they won’t be able to reach their target audiences, because there are plenty of other strategies that they can use instead of focusing on marketing and advertising.
With the growth of the digital space and online purchases, as well as the number of choices that consumers have available to them, companies need to focus on the right tactics to get their customers to convert.
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User-Generated Content
About 80% of customers have stated that their purchasing decisions have been influenced by user-generated content.
Fortunately, there are plenty of ways that companies can utilize user-generated content, which can be as simple as taking the image of a product that a past customer has left in their review, and showcasing it on the product page.
Customers are a lot more likely to trust a business when they see that other people have enjoyed the products from that business, which influences purchasing decisions.
There are plenty of different ways that companies can utilize user-generated content, such as incorporating product photos from past customers at the bottom of the product page, as well as adding reviews to the product page themselves.
Businesses can also create their own branded hashtags, and ask other customers to use that hashtag when they’re sharing the products from the business.
Free Shipping
Over 60% of customers tend to expect to get free shipping on every purchase they make online.
Most customers expect the companies to pay for the cost of shipping the products or purchasing no matter how much money they’re spending on them, mainly due to Amazon.
However, simply providing customers with a free shipping option isn’t going to boost a company’s revenue.
There are different ways that companies can make free shipping stand out as a motivator that’s going to influence purchasing decisions. For example, in exchange for free shipping companies can ask for the email address of that customer so they can join the email newsletter.
Companies can also provide free shipping as part of a loyalty program, or only for purchases that are over a specific amount.
As a last resort, companies can increase the prices of their solutions enough to cover the cost of shipping, and then make the shipping free for the customers.
Matthew Caiola serves as Co-CEO at 5W Public Relations, managing the overall growth, direction and day-to-day business of the Corporate & Technology Communications Divisions and Digital Marketing.
With more than 17 years of PR experience, Matthew leads teams in launching and building high-growth tech companies, disrupting industries, building global brand resonance through thought leadership, C-Suite profiling, and speakers’ programs, as well as crisis communications across a variety of industries.
