Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively. So, what should a company know as they are looking to begin marketing on TikTok?
The growth of TikTok
Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). TikTok is expected to hit 1.8 billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022).
Additionally, on average, TikTok users spend 45.8 minutes per day on the app with nine out of ten users logging into the platform multiple times a day. While the app remains popular amongst a teenage audience, the amount of older users on TikTok is increasing as well.
Marketing on TikTok
Many companies have decided to start investing in marketing efforts and campaigns specifically centered around TikTok and its users, because of how popular the platform has become in the last couple of years with consumers of all ages. One of the most effective ways for companies to reach their target audiences effectively on the platform is by collaborating with influencers on TikTok to create authentic content that is going to promote the solutions of the businesses. Additionally, by utilizing this type of marketing effort, TikTok allows businesses to access a brand new group of customers, and companies can use a variety of marketing strategies on the platform from branded hashtags to different types of content, formats, as well as paid advertising campaigns.