The Role of Social Media Engagement in Brand Awareness

People are increasingly relying on social media to communicate and remain connected with their favorite people and brands.

This is why brands need to know the role of social media engagement in brand awareness.

Brand awareness is all about how a company’s target audience perceives its brand when searching for a product or service.

Social media offers highly measurable tools, with features like analytics and reporting that can help pinpoint which content is bringing in the best results by the numbers of shares, likes, and comments.

This data can be used to measure the performance of brand awareness campaigns and as a result, it becomes easier for companies to tweak strategies to improve brand awareness effectively.

Social media engagement can also help provide feedback on customer experiences which can help optimize brand perception.

How does Engagement Work?

Engagement includes things like reactions, comments, shares, retweets, and likes. It shows whether brand content resonates with customers, and helps brands determine if their content is generating real value.

It also indicates when content strategy needs to be refreshed.

Social media engagement is an extremely important metric for brands. It indicates how well their audiences know and trust them, and allows companies to build relationships with followers.

There are many ways to increase engagement, but they all begin with having a strong social media presence and developing a deep understanding of the target audience

One of the main reasons why social media is so popular is its emphasis on engagement. Social media makes it easier for people to talk to each other and businesses in a way that was not possible in the past.

Social media has become an essential part of marketing strategies for businesses of all sizes, including small businesses. If a company is not using social media to build awareness of its brand, it could be missing out on a huge opportunity to connect with customers.

What the Statistics Say

40% of consumers say that they have purchased an item online after sharing it on Facebook, Twitter, or Pinterest.

This shows how powerful social media can be if used correctly. Customers don’t just want to read about a brand online, as they also want to interact with brands as well.

A Nielsen report showed that two-thirds of global consumers who follow brands on social media do so because they have an interest in the products or services they offer.

By interacting with consumers on social media, brands can bring in new sales.

Social media is a powerful tool that can help businesses make themselves more visible to potential buyers.

With over 3 billion users on social media platforms like Facebook and Instagram, a brand’s target audience is likely on one or multiple social media networks.

Through various forms of content such as images, videos, and stories, a business can interact with its audience and build relationships with it.

Matthew Caiola serves as Co-CEO at 5W Public Relations, managing the overall growth, direction and day-to-day business of the Corporate & Technology Communications Divisions and Digital Marketing.

With more than 17 years of PR experience, Matthew leads teams in launching and building high-growth tech companies, disrupting industries, building global brand resonance through thought leadership, C-Suite profiling, and speakers’ programs, as well as crisis communications across a variety of industries.