Preparing Your Brand for SXSW

What is SXSW?

South by Southwest (SXSW) is a major annual conference and festival held in Austin, Texas. It covers topics ranging from music, film, and interactive media. It’s a significant event for brands to showcase their products, services, and ideas to a vast audience. Preparing for SXSW 2023 can be a daunting task, but a well-executed marketing strategy can make a huge difference.

Event audience

To make the most of your participation in SXSW, it’s essential for companies to research the audience attending the event. The SXSW conference attracts a diverse group of people including industry professionals, entrepreneurs, investors, and consumers. It’s important to understand the target audience and their interests. Companies should research the panels, speakers, and topics covered. This way, they’ll be able to tailor their marketing strategy to the event’s theme.


Before the event, companies should define their goals. Those goals can range from things like generating brand awareness, lead generation, or networking. This will help them tailor their marketing strategy to meet objectives. Then, they can use the goals to determine which panels, sessions, or events they want to attend at SXSW. This is also helpful in getting companies to plan how they’ll promote the brand at the event.

Social media platforms

Social media is a powerful tool for promoting a brand and engaging with the audience. Companies should use hashtags related to SXSW to increase their visibility and attract new followers. They can promote the brand on social media by sharing engaging content, such as photos, videos, and blogs. That way they can showcase the brand’s personality and highlight their products or services.

Influencer marketing

Influencers can help amplify a brand’s message and reach new audiences. Businesses can identify influencers who are attending SXSW and partner with them to promote the brand. To do that, they should create a unique experience or product that they can share with their followers to increase the brand’s exposure.


Hosting events can help brands engage with the audience and build brand awareness. Companies can plan a networking event, happy hour, or workshop that aligns with the brand’s mission and values. It’s important to ensure companies promote the event through social media, email, and other channels to maximize attendance.

Experiential marketing

Experiential marketing can create an immersive experience for attendees and leave a lasting impression and this conference is a great opportunity. Companies can set up a booth or pop-up store to showcase the brand’s products or services at SXSW. They can create interactive experiences that align with the brand’s message and allow attendees to engage with the brand in a memorable way.

Following up

After the event, companies should follow up with the leads they generated and the contacts they made. To do that, they can send personalized emails or messages to show their appreciation for their time and to keep the conversation going. Businesses can use this opportunity to offer a special promotion or discount to encourage them to try the company’s solutions.