Category Matt Caiola 5WPR

Rules for Media Relations

An intrinsic part of public relations is working with the media. Media relations is the relation between public relations professionals and journalists. The pandemic has brought about changes to the way people communicate and traditional means of communication have been…

Fintech Public Relations

The Fintech industry aims to use technology to improve the delivery of financial services to customers. The term ‘Fintech’ has been in the media spotlight for quite a few years now and a fintech business supports banking and financial services.…

Promoting Conversions via Facebook

It’s essential for companies to have a regular publishing schedule for Facebook to get more organic conversions. However, companies that tend to post a lot of high-value content, lead magnets, as well as e-commerce links have a difficult time understanding…

Importance of a PR Calendar

According to research, companies that tend to organize their promotional efforts have higher rates of achieving success with those efforts. That means companies that want to invest in public relations efforts need to create a public relations calendar first. This…

Personalization of Marketing Emails

Personalization or using content that makes it appear as though the message was created specifically for a particular recipient is a great way to connect with recipients and to keep them engaged. Personalization also leads to positive results as sending…

Top Strategies for TikTok Ads

To create successful advertising campaigns on TikTok, companies need to utilize data and creativity, as well as the targeting features from the platform itself. There are a few different ways that companies can use all of those elements, but together,…