Category Matt Caiola 5WPR

ESG (Environmental, Social, and Governance) factors are becoming increasingly important to companies as consumers become more conscious of their impact. Companies must audit ESG efforts, and have a plan to communicate ESG assurance practices to customers. Doing so is key…

In today’s world, trust is essential when it comes to financing products from unfamiliar brands. This is due to the high-profile data breaches and cyber-attacks that often happen. To establish credibility and ease customer concerns about security in finance, companies…

What is SXSW? South by Southwest (SXSW) is a major annual conference and festival held in Austin, Texas. It covers topics ranging from music, film, and interactive media. It’s a significant event for brands to showcase their products, services, and…

Choosing the right smartphone store to launch an app on can be a critical decision that can ultimately influence the apps success. Smartphones and mobile apps have skyrocketed in popularity over the last decade, increasing competition.These days, companies have many…

Launching a brand internationally usually means a company will have to prepare to expand into other markets. That doesn’t just mean starting to distribute its solutions to other parts of the world. What it means is creating marketing materials that…

The digital revolution for businesses has only been accelerated since the pandemic, as many companies were forced to rely on digital technology to manage their daily activities and tasks. Though a progression technologically, a shift towards digital systems has opened…

Search engine optimization is incredibly important for companies whose websites appear higher on search engine results pages generating more organic website traffic, and ultimately sales. Though many social networks, such as Facebook, Instagram, Twitter, TikTok and YouTube, now have their…