To utilize personalization efforts at a larger scale, companies have to invest in machine learning and artificial intelligence to be able to engage with potential customers.
Right now, intelligent assistants like chatbots are the leading tools in consumer interactions, however, the next best thing that’s around the corner is going to be content generated by artificial intelligence.
With the help of artificial intelligence, companies can also analyze and interpret vast amounts of data a lot faster than doing so manually. In marketing, artificial intelligence has to utilize machine learning to help companies make more automated business decisions.
This way, businesses can improve the return on investment of their marketing efforts through segmentation, personalization, and predictive modeling.
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Decisions
With the help of machine learning and artificial intelligence, companies don’t have to manually process all of the data that they get from their target audiences.
That’s because machine learning and AI utilize data integration automation which allows for a lot faster and real-time decision-making for businesses.
The goal here is for companies to immediately generate customer insights that will guide their actions.
By using predictive analytics, companies can figure out the buying patterns of customers that will then help inform and predict their purchasing decisions.
Data Management
With the help of artificial intelligence in marketing, companies can significantly decrease the risk of interpreting any data in the wrong way.
They can also improve their data integration and illuminate any data isolation.
That’s because when companies are using artificial intelligence in their marketing efforts, they are able to automate the decision-making process because every decision is going to be based on the data that’s been collected and analyzed.
Metrics
Companies that are effectively able to track the performance of their marketing campaigns can have a direct effect on the return on investment of every single one of their marketing efforts.
Through artificial intelligence, companies can keep track of the results of a number of different touchpoints they have with potential customers, which can, in turn, improve the optimization efforts of their marketing campaigns.
That means, companies will not only able be able to keep track of the performance of their campaigns, but they’ll be able to keep track of it through the right metrics and data points because they are going to be informed by artificial intelligence.
Campaigns
Companies that use artificial intelligence tools and software can improve the performance production of all of their marketing campaigns, as well as the data that’s generated from them.
They can also use AI tools to optimize their marketing campaigns through suggestions they generate from those tools to improve the return on investment from those campaigns.
When artificial intelligence is utilized effectively, companies can use it to transform all of their marketing efforts so that they’ll be able to extract the most valuable information from them and help them make decisions in real-time.
Matthew Caiola serves as CEO at 5W Public Relations, managing the overall growth, direction and day-to-day business of the Corporate & Technology Communications Divisions and Digital Marketing.
With more than 17 years of PR experience, Matthew leads teams in launching and building high-growth tech companies, disrupting industries, building global brand resonance through thought leadership, C-Suite profiling, and speakers’ programs, as well as crisis communications across a variety of industries.
