The Google Ads Asset Library can help companies have a faster time creating and organizing all kinds of ad campaigns, including ads on YouTube. The library is simply a digital storage system for all the assets that companies use for their Google Ads that was introduced in the first half of 2022. This new feature allows companies to reuse various advertising assets that they’ve already created while saving on time. Companies can use those same assets for their YouTube ads without having to go through the hassle of uploading their content on YouTube and copying the link of that video into their Google Ads.
YouTube Ads
Companies used to have very limited options when it came to adding videos to ads on YouTube until the Google Asset Library was launched. These days, with the help of the built-in templates for Google Ads companies, get to create videos that are specifically centered on their advertising campaigns. All they have to do is select the video template that they would like to use, such as featuring their brand or highlighting a product or a product catalog from the company and are then presented with the assets that they will need to be able to create the video, as well as how long that video should be. Once that’s done, it’s time to title the video, add the logo and the company’s color palette, and fill in the rest of the details.
Copy, images, music
Once a company has completed the previous steps, it’s time to create copy for every panel of the video ad, which largely depends on the template that the company has previously selected. During this time, the company can also add the images that are required to complete that template, and putting those two elements together allows the company to see how the ad is going to be displayed on the storyboard to get a better idea of how every element is going to work when paired together. It’s important to remember that the templates have their own orientation and size requirements regarding the images and that the platform automatically applies a default size and font to the video, however, that can be replaced. Finally, it’s time to add the finishing touch to the ad, which is going to be the music, and the best choice would be a royalty-free track, which is generally recommended with each template.
Publishing
Once the company has put every element of its YouTube ad together, it’s time to proofread the copy, review the overall storyboard, and if necessary, add a voiceover to the ad. Then, the video is ready for publishing, and it can either be published on an ad storage channel or the company’s existing channel on YouTube. The former option is a great choice for companies that are planning on creating content on YouTube that’s solely going to be for advertising purposes and doesn’t have to be shared on the company’s official YouTube channel. Once the video is live, companies will get the confirmation that it can be used in ad campaigns.
