Boosting Brands on TikTok

Currently, TikTok is one of the fastest-growing social media apps, with over 1 billion monthly active users and 3 billion installs. The social media platform also became the most downloaded app last year, with 656 million downloads around the world.

This platform isn’t just a place for pranks and dance challenges, as many brands have started using TikTok to build brand awareness, drive conversions, and engage their target audiences. However, unlike Facebook or Instagram, it’s not always obvious how companies can use this platform to their advantage.

That’s why the platform created TikTok for Business, which is a marketing tool that offers everything companies need to create great ads on the platform.

TikTok for Business

Last year, at the Drum Awards for B2B, TikTok for Business won the B2B Brand of the Year award because of its great recommendations from other companies and its rebranding efforts.

Formerly called TikTok Ads, TikTok for Business is an all-encompassing marketing tool that’s designed to help companies create great advertising campaigns that have the potential to go viral on the platform.

This feature makes it a lot easier for companies to start advertising campaigns on the platform. The feature gives them in-depth tutorials, and guides on best practices and how to use TikTok for business, the TikTok shop, and more.


Practically every company has a lot to gain from using TikTok since it’s one of the leading apps for consumer spending. One of the biggest benefits that companies can get from utilizing TikTok is the exposure the platform provides.

This year alone, people around the world have watched an average of 2.5 hours of digital video content every day, which has increased by an hour from 2018.

Additionally, most social media users are now twice more likely to share video content with their family or friends compared to any other type of digital content. TikTok users are highly engaged, and brands have access to millions of those users.

Additionally, practically anyone can create a viral video on the platform because of the algorithm that the platform uses.


No company wants to be known as the business that runs boring or cheesy ads on social media platforms because customers don’t want to see bad ad campaigns. What they do want is an emotional connection with the brands they frequently engage with, and authenticity is one of the most important factors when consumers decide which brands they want to support.

TikTok makes it easier for companies to come across as authentic to target audiences and allows them to create the same level of high quality content that’s usually created by long-term content creators.

However, it’s important to remember that companies should stay true to their brand personalities. Instead of jumping on every new trend that appears on the platform, if a specific trend doesn’t align with a brand’s image, there’s no need for it to join in.

Matthew Caiola serves as Co-CEO at 5W Public Relations, managing the overall growth, direction and day-to-day business of the Corporate & Technology Communications Divisions and Digital Marketing.

With more than 17 years of PR experience, Matthew leads teams in launching and building high-growth tech companies, disrupting industries, building global brand resonance through thought leadership, C-Suite profiling, and speakers’ programs, as well as crisis communications across a variety of industries.