Matthew Caiola

WhatsApp , a popular chat app, is also putting in effort to make money beyond targeted ads. The massively popular messaging app has over two billion active users. Most businesses want to reach this mammoth audience. For business use, WhatsApp…

According to research, about 40% of companies have stated that Pinterest has generated a higher return on their investment, which makes the platform, not just a place where people can find recipes or wedding décor ideas, but a place where…

TikTok has quickly turned into one of the fastest growing social media platforms globally. It became the most downloaded app last year, with over 650 million downloads. Last summer it reached one billion monthly active users, and it’s the only…

When a company correctly develops a sales promotion and distributes it in a smart way, it can improve the overall sales process for the target audience. One of the most common types of sales promotion is the buy one get…

Beginning a business is challenging and exciting and is marked by growth, achievement, and setbacks. A lot of people want to start businesses which are small but manageable. Each small business needs to have their own strategies, as they have…

According to studies, the fastest-growing segment of the US consumer base is multicultural consumers that come from different ethnic backgrounds. Companies that would like to start utilizing multicultural PR or marketing campaigns to their advantage, as that’s the best way…

Currently, TikTok is one of the fastest-growing social media apps, with over 1 billion monthly active users and 3 billion installs. The social media platform also became the most downloaded app last year, with 656 million downloads around the world.…

PR professionals have long been averse to incorporating numbers and analytics into their work. In fact, many PR professionals believe that communications should be just about relationships and storytelling, not about data. The problem with this is that in today’s…

People are increasingly relying on social media to communicate and remain connected with their favorite people and brands. This is why brands need to know the role of social media engagement in brand awareness. Brand awareness is all about how…

Public relations and public affairs are similar since both of them involve communicating and building relationships with the public. However, public relations tends to have a commercial focus, while public affairs is a lot more political. Professionals in public affairs…