Matthew Caiola

The right LinkedIn profile can make a brand on the platform. LinkedIn is one of the biggest professional networking tools in the world and can be used to find jobs, improve professional relationships, hire employees, and showcase brands. A complete…

Companies that are looking to effectively develop their video content marketing campaigns might think that simply using their phone’s camera can be sufficient since phone cameras have evolved plenty in the last decade. However, this isn’t quite the case. When…

Media relations is an important thing to consider during a PR emergency. It is extremely important to establish relationships with local media agencies so that they can provide people with information when they need it most, particularly during a crisis.…