Matthew Caiola

Currently, TikTok is one of the fastest-growing social media apps, with over 1 billion monthly active users and 3 billion installs. The social media platform also became the most downloaded app last year, with 656 million downloads around the world.…

PR professionals have long been averse to incorporating numbers and analytics into their work. In fact, many PR professionals believe that communications should be just about relationships and storytelling, not about data. The problem with this is that in today’s…

People are increasingly relying on social media to communicate and remain connected with their favorite people and brands. This is why brands need to know the role of social media engagement in brand awareness. Brand awareness is all about how…

Public relations and public affairs are similar since both of them involve communicating and building relationships with the public. However, public relations tends to have a commercial focus, while public affairs is a lot more political. Professionals in public affairs…

With people spending more time in the virtual world, fashion brands are making their presence felt in the metaverse. The brands in the metaverse are given opportunities to sell digital clothing to engaged users, and with Roblox having 46 million…

Due to the pandemic, the way people travel and take vacations has drastically changed, with more people choosing to spend their vacation days closer to home. Additionally, the business travel market isn’t as reliable as it used to be, with…

When it comes to cross-posting content on different social media platforms, one of the most important things that companies need to take into consideration is the quality of the content they want to share. This might seem rather obvious, but…

Companies that want to turn their customers into brand advocates have to add value to every touchpoint of their customers’ buying, and should constantly address their needs. One way to achieve that is by creating a customer-centric marketing campaign that…

With people all over the world shifting their buying priorities, companies have to recreate or update their positioning statements, supporting messages, and points of view. This is necessary to show consumers their reactions to the current global situation. Businesses should…

Over the last decade, social media platforms have evolved to the point where they’ve become a major marketing opportunity for companies, with big brands investing millions of dollars to promote their content on those channels. However, in the last few…