Matthew Caiola

When it comes to cross-posting content on different social media platforms, one of the most important things that companies need to take into consideration is the quality of the content they want to share. This might seem rather obvious, but…

Companies that want to turn their customers into brand advocates have to add value to every touchpoint of their customers’ buying, and should constantly address their needs. One way to achieve that is by creating a customer-centric marketing campaign that…

With people all over the world shifting their buying priorities, companies have to recreate or update their positioning statements, supporting messages, and points of view. This is necessary to show consumers their reactions to the current global situation. Businesses should…

Over the last decade, social media platforms have evolved to the point where they’ve become a major marketing opportunity for companies, with big brands investing millions of dollars to promote their content on those channels. However, in the last few…

The right LinkedIn profile can make a brand on the platform. LinkedIn is one of the biggest professional networking tools in the world and can be used to find jobs, improve professional relationships, hire employees, and showcase brands. A complete…

Companies that are looking to effectively develop their video content marketing campaigns might think that simply using their phone’s camera can be sufficient since phone cameras have evolved plenty in the last decade. However, this isn’t quite the case. When…

Media relations is an important thing to consider during a PR emergency. It is extremely important to establish relationships with local media agencies so that they can provide people with information when they need it most, particularly during a crisis.…