Matthew Caiola

An intrinsic part of public relations is working with the media. Media relations is the relation between public relations professionals and journalists. The pandemic has brought about changes to the way people communicate and traditional means of communication have been…

The Fintech industry aims to use technology to improve the delivery of financial services to customers. The term ‘Fintech’ has been in the media spotlight for quite a few years now and a fintech business supports banking and financial services.…

It’s essential for companies to have a regular publishing schedule for Facebook to get more organic conversions. However, companies that tend to post a lot of high-value content, lead magnets, as well as e-commerce links have a difficult time understanding…

Creating a marketing strategy that’s going to be successful and effective for doctors or medical practices can often turn into a very confusing or daunting task. Since there are hundreds of options in terms of marketing and advertising for doctors…

According to research, companies that tend to organize their promotional efforts have higher rates of achieving success with those efforts. That means companies that want to invest in public relations efforts need to create a public relations calendar first. This…

When it comes to email marketing what works for one business might not work for another. There is plenty of competition in the inbox and on the internet and there is limited opportunity to catch and keep a recipient’s attention.…

To utilize personalization efforts at a larger scale, companies have to invest in machine learning and artificial intelligence to be able to engage with potential customers. Right now, intelligent assistants like chatbots are the leading tools in consumer interactions, however,…

The buying journey is all the stages that potential customers have to go through before they can decide to make a purchase from a business. This buying journey is used by companies to help market and sell to the target…

Personalization or using content that makes it appear as though the message was created specifically for a particular recipient is a great way to connect with recipients and to keep them engaged. Personalization also leads to positive results as sending…

To create successful advertising campaigns on TikTok, companies need to utilize data and creativity, as well as the targeting features from the platform itself. There are a few different ways that companies can use all of those elements, but together,…