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Matthew Caiola

Tips for Small Businesses

Beginning a business is challenging and exciting and is marked by growth, achievement, and setbacks. A lot of people want to start businesses which are small but manageable. Each small business needs to have their own strategies, as they have…

Multicultural Public Relations

According to studies, the fastest-growing segment of the US consumer base is multicultural consumers that come from different ethnic backgrounds. Companies that would like to start utilizing multicultural PR or marketing campaigns to their advantage, as that’s the best way…

Boosting Brands on TikTok

Currently, TikTok is one of the fastest-growing social media apps, with over 1 billion monthly active users and 3 billion installs. The social media platform also became the most downloaded app last year, with 656 million downloads around the world.…

What is Data-Driven Public Relations?

PR professionals have long been averse to incorporating numbers and analytics into their work. In fact, many PR professionals believe that communications should be just about relationships and storytelling, not about data. The problem with this is that in today’s…

American Eagle Debuts on Roblox

With people spending more time in the virtual world, fashion brands are making their presence felt in the metaverse. The brands in the metaverse are given opportunities to sell digital clothing to engaged users, and with Roblox having 46 million…