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Matthew Caiola

Fintech Public Relations

The Fintech industry aims to use technology to improve the delivery of financial services to customers. The term ‘Fintech’ has been in the media spotlight for quite a few years now and a fintech business supports banking and financial services.…

Promoting Conversions via Facebook

It’s essential for companies to have a regular publishing schedule for Facebook to get more organic conversions. However, companies that tend to post a lot of high-value content, lead magnets, as well as e-commerce links have a difficult time understanding…

Importance of a PR Calendar

According to research, companies that tend to organize their promotional efforts have higher rates of achieving success with those efforts. That means companies that want to invest in public relations efforts need to create a public relations calendar first. This…

Personalization of Marketing Emails

Personalization or using content that makes it appear as though the message was created specifically for a particular recipient is a great way to connect with recipients and to keep them engaged. Personalization also leads to positive results as sending…

Top Strategies for TikTok Ads

To create successful advertising campaigns on TikTok, companies need to utilize data and creativity, as well as the targeting features from the platform itself. There are a few different ways that companies can use all of those elements, but together,…

Using WhatsApp for business

WhatsApp , a popular chat app, is also putting in effort to make money beyond targeted ads. The massively popular messaging app has over two billion active users. Most businesses want to reach this mammoth audience. For business use, WhatsApp…